FASHION · CONSUMER CULTURE · BRAND VALUETHE LUXURY EDIT

Luxury’s foundations remain. The meaning around them is expanding.

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References

Academic sources informing the study of authenticity, luxury value, identity, heritage and digital culture.

  1. Beverland, M. B. (2005). Crafting brand authenticity: The case of luxury wines. Journal of Management Studies, 42(5), 1003–1029.
  2. Beverland, M. B. (2006). The ‘real thing’: Branding authenticity in the luxury wine trade. Journal of Business Research, 59(2), 251–258.
  3. Goldstein, G. A., & Carpenter, G. S. (2022). Legitimately luxurious: Creating authentic luxury brands. Business Horizons, 65(5), 631–642.
  4. Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833–5841.
  5. Kapferer, J.-N., & Bastien, V. (2012). The luxury strategy: Break the rules of marketing to build luxury brands (2nd ed.). Kogan Page.
  6. Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480–1486.
  7. Ko, E., Costello, J. P., & Taylor, C. R. (2019). What is a luxury brand? A new definition and review of the literature. Journal of Business Research, 99, 405–413.
  8. Park, M., Im, H., & Kim, H.-Y. (2020). “You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands. Journal of Business Research, 117, 529–542.
  9. Schade, M., Hegner, S., Horstmann, F., & Brinkmann, N. (2016). The impact of attitude functions on luxury brand consumption: An age-based group comparison. Journal of Business Research, 69(1), 314–322.
  10. Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287–302.
  11. Veblen, T. (1899). The theory of the leisure class.
  12. Vigneron, F., & Johnson, L. W. (2004). Measuring perceptions of brand luxury. Journal of Brand Management, 11(6), 484–506.
  13. Wiedmann, K.-P., Hennigs, N., & Siebels, A. (2009). Value-based segmentation of luxury consumption behavior. Psychology & Marketing, 26(7), 625–651.
  14. Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.

Primary Research

Consumer survey (n=104); three consumer focus groups (approximately 4–5 participants each); one semi-structured interview with Ritu Sikka, Store Manager at Louis Vuitton, Delhi, India.

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